Welcome! We are off and running this week with our new site going live. This has been under development for a number of months so we are pretty excited.
Some background on the site…
There have been volumes (or the cyber equivalent) written about the changing media landscape as well as the role of PR and marketing in this new mix. It is no surprise to me that most of the conversations that have taken place are being driven from the US.
This piqued our interest in the local blogosphere from an Australian media perspective: Who is blogging? What are they blogging about? What are the hottest topics and biggest issues being discussed in our own backyard? Even more importantly, where is Web 2.0 taking businesses and the community at large?
In our own search to answer some these questions we were inspired to aggregate the blogs and sites from our region to create better access to the discussions that are happening locally and to provide an overview of the local online media landscape in its current form.
The obvious argument is that Web 2.0 and all of its various entities are a global phenomenon by nature then a localised approach is contrary to the point of the whole exercise. But if we are to look at blogging as an extension of the conversations that we are holding within our communities, then it makes sense.
A quick tour of the features:
Perspective: Every week in Perspective we provide an overview of the most active Australian media blogs and the topics they are discussing. Currently, most of the dialogue (when it comes to the vendor community) is limited to the usual suspects – but we expect that as our media landscape continues to broaden – so too will the discussions to include a much wider range of brands and vendors.
Caffeine: Our blog – Yikes. This week I attended the Future of Media Summit and a consistent theme was that there are, indeed, many more questions than - as Brad Howarth notes in his blog from the summit - answers. For example, whilst attending the ‘Tapping the Power of Influence Networks’ topic, I noticed that while there is some good discussion being generated, we are definitely in our infancy when it comes to understanding and harnessing these tools.
The Caffeine blog is our opportunity to highlight some of these questions as they arise. To help keep it interesting and insightful we will also be inviting guest bloggers, who are experts in their respective fields, to contribute to the discussions on this space. We are aiming to generate some local signal – not noise!
Journalist blogs: Aggregated in one place – we like it!
Technology blogs: A hub for all things tech.
Finally, you will notice our company Twitter – the latest, meaningless fad or an insight into the dynamic pulse of our organisation?
20 July 2007
13 July 2007
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